Project Data Management
Data-driven Content made Easy
Whether you have a lot of retail promotions or large amounts of products. Turn your PIM, DAM, ERP or any data set into clear briefings and great marketing campaigns.
From data to layout
It is simpler said than done, but Relayter can help you turn data into automated design layouts for any kind of marketing material you need. Online and offline content, digital or print. To turn large data sets into automated content output, you need a solid foundation.
This is why you can set up all the data fields that you would like to use in your projects. From product descriptions, retail pricing, titles, SKU numbers, EAN barcodes, language variants, channel types and anything you can basically think of. Once set up, you can feed Relayter with your data through various inputs. Easily create user friendly forms or connect to your data source of choice, such as PIM or ERP, via our powerful API. Relayter is built to function as a powerful marketing resource management solution. Being able to integrate with any business data source and automate all your marketing production output in one place.
Keep track with Data Briefings
With Relayter you can manage all your project or campaign data in
one simple overview, without Excel spread sheets.
In Relayter we call these ‘Data Briefings’. If you already manage promotional data or product data in an ERP or other software tool, it can easily integrate with Relayter’s API. Once data is automatically loaded in or manually entered into Relayter, you have an intuitive overview of your data briefing. Here you can check, enrich and edit your data on the fly. Data briefings provide you with powerful and granular control over the campaign or project data before it is used in content automation workflows.
Product based content at scale
Whether you are a large product brand or retail organization, product data-driven marketing is of key importance.
Relayter allows you to set up products as objects manually or import them directly from your data source of choice, such as PIM or ERP. Product titles, descriptions, pricing and identifiers can easily be turned into automated content, such as leaflets, banners, posters, or any kind of marketing material. Not just once or twice, but thousands of times, driven and automated by your product data input.
Retail marketing promotions
Relayter was developed by and for retail marketing specialists in cooperation with some of the biggest retail brands in the world.
Relayter was developed by and for retail marketing specialists in cooperation with some of the biggest retail brands in the world. You can create promotions driven campaigns, set up automations based on promotions data and automatically fill smart design templates based on business rules. This makes it the perfect MRM platform to produce promotional marketing materials, for any channel. Easily turn promotional data into leaflets, folders, magazines, online banners, email images, social posts and more.
Data-driven content creation with Relayter
Manage campaign or project data by importing products and promotions. Set up smart design templates and create proofing workflows. Then streamline your complete marketing production with creative automations.
Manage product information & PIM data
Import product data from your PIM or ERP. Then customize and enrich product data as you go with tags, commercial descriptions, creative assets, and more.
Manage digital assets and products
Easily manage all your product and promotions related creative assets in one place. Or use our API to import your data from any source: DAM, PIM, ERP.
Create omnichannel marketing campaigns
Set up or import one central data set, such as a promotions briefing. Then automatically publish omnichannel marketing materials and content with ease.
Manage campaign and project data
Import or setup campaign data, such as product information and promotions pricing. Manage your campaigns without excel sheets and collaborate online.
Need to turn your data into omnichannel marketing content?
Relayter is a leading SaaS provider of omnichannel Automated Design and Proofing Workflow management within large marketing productions. Request a FREE DEMO from one of our Design Automation experts to discover why so many companies use Relayter.