Sales Development Representative

Become our growth hero by creating a steady stream of qualified leads.

Let’s build the future together

Relayter is looking for an SDR for our international sales expansion. Relayter is a leading SaaS platform that enables large retail brands to create marketing content at scale. We automate their content creation; whether the retailer works with weekly ad folders, promotional leaflets, online banners, social posts or in-store materials. Our customers include AS Watson (Kruidvat), Spar, Welkoop, Praxis, Ahold Delhaize, Vomar, and many more.

You will be joining an established start-up, getting ready for the next step; high international growth. The sales playbook is written out and there are lots of big prospects to contact. As our first commercial hire you will have many room for your own initiative. You get to build on the foundation of Relayter’s international growth and work directly with the founders to advise some of the biggest retail organizations on the planet. Furthermore, there is no complex hierarchy, and all colleagues work towards the same goal: to build the future of global content automation!

Relayter Sales Team in London
Working-at-Relayter-Programmers
Relayter-Careers-Impression

Your mission

As the Sales Development Representative for Relayter, you will be responsible for qualifying inbound leads and you will be targeting self-generated outbound leads that have a need to automate marketing content at scale. Reaching out can be done by phone, through socials, emails, blogs, nurturing workflows and of course by visiting (industry) events.

Your main goal is to qualify these leads, organize the correct follow-up, and eventually do the full sales cycle yourself. The qualification phase is vital for our sales cycle, so your contribution is both highly necessary and valuable. By being our first hire in sales you will be working directly with, and have the full support of the founders to create an amazing sales machine.

Who are you?

While you are passionate about finding the right solutions for a prospect’s business needs, you are not afraid to grind and build a pipeline with qualified leads. You are an analytical thinker, flexible and have the ability to work across different time zones. With your winning mentality you want to make an impact in growing our sales and the team. You are always looking for ways to learn, grow and progress your career.

What you will be doing:

As our Sales Development Representative, you are bringing in qualified leads by the boatload for the Benelux and UK markets. With your main goal of building and growing a consistent quality sales pipeline.

  • Generate in/outbound leads and make them a Sales Qualified Lead (SQL)
  • Qualify leads using the SPICED/BANT framework.
  • Manage and execute your own campaigns, based on ICP, key wins, won/lost deals and discovering new use cases and verticals to maximize results.
  • Conduct sales presentations and platform demonstrations.
  • Articulate business value, ROI, and benefits of the Relayter platform. (value based selling)
  • Be responsible for scheduling Discovery calls and giving “platform” advice based on the needs of the prospect.
  • Work closely with the team to drive and close high quality leads.
  • Be part of a high collaborative team that shares best practices, wins and losses to learn and adapt.

What you will bring:

  • Some experience in sales development / inbound marketing / account management, but you want to master all the skills and are seeing this as your opportunity to grow your career.
  • You love high-activity work: You understand that input equals output and you don’t shy away from learning new methods and stepping out of your comfort zone.
  • An analytical mindset and experience.
  • Excellent verbal and written communication skills (fluent) in English, and preferably a professional level of verbal and written communication skills in Dutch.
  • Experience with value-based sales methodologies in selling to Mid-Market and Enterprise companies
  • Positive attitude with a teamwork mindset.
  • Well-organized and self-motivated attitude.
  • A Bachelor’s degree (University / College).

Why you might NOT enjoy this position:

  • You are looking for a structured, predictable day-to-day.
  • You prefer to be micromanaged; you perform action when asked and let others come up with ideas.
  • Fast-paced environments make your head spin. You thrive in an environment where everything stays the same. 
  • You don’t want to take your own initiative and grind for the perfect lead. You believe that amazing opportunities just come along every once in a while.
Relayter-Office-Jobs

What we have to offer:

  • Competitive salary depending on experience and knowledge level.
  • Excellent conditions: generous vacation time, company sponsored lunch and beverages, paid travel expenses, remote working.
  • Start-up culture where a small team of international colleagues quickly become family and friends.
  • Work hard, Play hard – Regular team hang-outs with good food, drinks and games.
  • Flexible / hybrid work place – You can virtually work from anywhere, but we love to work in our Haarlem office at least 3 days of the week to share work / life at the lunch table and connect in-person over great freshly brewed coffee.
  • The office is closely located to the historic Haarlem city center and Amsterdam, easily reachable by public transport and car.

Ready to conquer the world of Content Automation?

If this all sounds like it would get you out of bed with that extra pep, then we’re looking for you!

Apply now

Acquisition by third parties is not appreciated, so please don’t bother.

Our core values

Being wrong is okay. Admit mistakes freely and openly. Don’t be afraid to lose face, as long as you learn & grow from it.

Problems excite us because we see them as opportunities. Be curious, challenge prevailing assumptions, and suggest better approaches. Embrace change and create value by tackling tough questions with new solutions.

Respect clients & build trust by providing a consistent high-quality service for them and their customers. Help clients & partners grow by exceeding their expectations. Their success is your success.

Find passion in your work, take ownership and don’t be afraid to take calculated risks. Do the hard things and focus on results over process. In the long run, rewards will be much higher.

Create trust by working with integrity and accountability so peers, partners and clients have confidence in your abilities. We are a team, don’t push anyone under the bus for personal gain. We spend every day together, nurture your work environment as if it would be your home.

Check your ego no matter how good you are. You treat people with respect independent of their status or disagreement with you. Being humble allows you to learn and improve trough an open mind.

We promote physical and mental wellbeing by stimulating a healthy lifestyle. Eat well & work-out regularly. Work hard & challenge yourself, but take time to reflect, rest & play as well.

Earn your respect trough achievements and reliability, not seniority. Share information openly among colleagues and make time to help each other. Never feel any task is beneath you and always deliver what you promise.